Cannes Lions
MERIDIAN COMMUNICATIONS, Bangalore / TREESFORFREE.ORG / 2010
Overview
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Credits
Outcome
-The invitees turned up with the nests, planted trees and placed the nests on the trees.
-Over 500 trees were planted in a single day! Native trees, ideal nesting and feeding grounds for local bird species, were selected.-One invitee sponsored a brand new vehicle (USD 9000) to speed up the tree planting process!- The local media loved the initiative and took it to town.
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