Remember those warm, fuzzy ads for Werther’s Originals candies? Well, Trolli is the opposite. Since candy is an impulse purchase, brand awareness (and coolness) outside the store is essential in building sales to the target teen and pre-teen market. The Trolli Movie Maker is a hip, edgy DIY movie for Kraft’s Trolli candy that kids can customise and share with their friends. They could rearrange and edit their own movie by selecting from several scenes featuring Trolli candy characters.