Cannes Lions

TROLLI CANDY

MODEM MEDIA, Boston / KRAFT / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Remember those warm, fuzzy ads for Werther’s Originals candies? Well, Trolli is the opposite. Since candy is an impulse purchase, brand awareness (and coolness) outside the store is essential in building sales to the target teen and pre-teen market. The Trolli Movie Maker is a hip, edgy DIY movie for Kraft’s Trolli candy that kids can customise and share with their friends. They could rearrange and edit their own movie by selecting from several scenes featuring Trolli candy characters.

Similar Campaigns

12 items

Cancelled Homework

BBDO SAN FRANCISCO

Cancelled Homework

2019, UNCLE BEN'S

(opens in a new tab)