After 31 days of total darkness, the residents of the tiny town of Inuvik, NWT, in the Canadian Arctic, are given a special treat: 100,000 lumens of artificial sun, thanks to an enormous helium-filled balloon of light. As children peek out the windows of their school and people drop their usual daily business to check out the brilliant light floating over the town, they are greeted with free cartons of Tropicana orange juice, and for a brief moment in the midst of a freezing winter, that morning and their lives have become just a little bit brighter.