For a community of only 80,000 residents, we ignited a social media conversation that generated over 650,000 impressions on Facebook and Twitter alone, and over 1m impressions worldwide. And on election day, Yes voters, the most difficult voters to mobilise, turned out at levels 342% greater than projected. And they turned out at levels 375% greater than surrounding communities with similar votes for tax increases. All with a budget of only US$3,500.