"Truck Art" is a unique form of art found in Pakistan: transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy. These brilliantly painted works of art often include portraits of famous personalities - actors, sportspersons, military chiefs, and politicians.

Truck owners and drivers routinely compete with each other to build the most ornate truck possible, as it drives business. It is a distinctively Pakistani cultural icon: much loved and well followed.

This was the unique media platform we used: in place of famous personalities, we painted portraits of missing children on these trucks in the style of truck art, with a helpline number. We collaborated with conceptual artist Samar Minallah Khan and regional trucking companies to ensure that not only would the art look authentic, but would be properly disseminated.