Cannes Lions

TRUST YOUR POWER

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2013

Case Film
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Overview

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Credits

Overview

Description

Our objective was to increase relevancy with Millennial consumers aged 18-34 by showing Duracell as the Trusted Battery Power of the NFL. We were challenged to leverage all-pro linebacker, Patrick Willis, to deliver on the two brand pillars, trust and power.

The video was premiered in-stadium at Candlestick Park during the first home game for the San Francisco 49ers. Immediately following its debut, the video was released on YouTube with a strong PR push and a custom designed seeding plan. The full 2:00 version was also featured on various sporting websites and aired on NFL Network.

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