This is a campaign to spread Rakuten’s wish, which that everyone in Japan has, “What can we do to help the afflicted area?”As we all know on March 11th Japan was hit by an unprecedented disaster, causing many people to think about what they could do to help the stricken regions deal with their immense losses. Individuals, charities and companies donated time, money, supplies, and effort, but as the needs became clearer companies looked at their own operations and found ways they could utilise their unique infrastructures to help. At the forefront of this emerging trend is Rakuten, the operator of Japan's largest e-commerce site, with a project called, 'Rakuten Helping Hand of Love'.

A long version of the film was on aired on the official YouTube channel, and then a TVCF Osaka version and Ishinomaki version was on aired on Tokyo MXTV.

This campaign was not executed for the client. Our major success was to have realised the connection between the people afflicted by the earthquake, and the consumers who wanted to help them.