The idea of branded entertainment is only shared and used among people who are conscious about design and branding in Japan.

With the spread of new devices such as smart phones, the idea has been spreading gradually, however the number of content peices that can satisfy millions of users are still low.

We thought common purpose or something that is familiar with everyone is essential.

We therefore focused on a creative motif of “beer shower ” as a symbol of “baseball game victory” to gain more interest.

We focused on a creative motif of “beer shower” as a symbol of “baseball game victory” for everyone to be familiar with in Japan. In order to heat up the expectations of consumers, the sum of coupons distributed in the “victory sale” were interlocked with the number of shaking bottles.

As a result, we succeeded to promote a natural flow to the victory sale at online store called “RAKUTEN ICHIBA” which also sponsors Rakuten baseball team. And this contributed to the increase of sales.