The Tucson from Hyundai is a rugged SUV, which still manages to retain its aesthetic appeal. The advert manages to convey the impression that this car is made for rough terrain, in the wild. We see wild animals prowling behind their cages in a zoo and then we see the Tucson in the same light intercepted by the car park pillars giving the impression of it being cadged up like the animals. This car belongs in the wild.