Cannes Lions

TurboTax || At Least Your Taxes Are Free

WIEDEN+KENNEDY, Portland / INTUIT / 2018

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TurboTax lets you file your taxes for free with their Absolute Zero service, so we launched a campaign making free taxes the good news to all of life’s bad news. As part of the “at least your taxes are free” campaign, we created a series of radio spots that outline, in detail, one of life’s more unfortunate truths. In this case, the fact that, mathematically, it’s impossible to meet your actual soulmate. Of course, it’s not all bad news because hey, at least your taxes are free. Right?

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