Cannes Lions

TURKCELL TV +

RAFINERI , Istanbul / TURKCELL / 2017

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Overview

Description

Problem:

Some shows have a complex flow of events happening all too fast, all at the same time… making it harder and harder to follow the episodes. Quite often you get to see details that you may have missed when you give them a second run.

Solution:

We aired a creative radio spot to underline this drawback, and promote Turkcell TV Plus.

The spot is made out of parts from popular TV series… we just made them even more complex and more confusing for our listeners. At the end of the spot we told our listeners “Some shows are way too complicated to get it on the first run. Yet with Turkcell TV Plus, you can rewind them to watch again and again!”

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