Cannes Lions

Turkish Airlines - The Biggest Flag of The World

TRIBAL WORLDWIDE, Istanbul / TURKISH AIRLINES / 2020

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Case Film

Overview

Entries

Credits

Overview

Background

At a time when flights were canceled due to the pandemic and everyone was stuck at home, we wanted to cheer millions up with the celebration of national sovereignty.

Idea

We started a flight with the code TK1920 from the capital Ankara. We drew the Turkish flag with the flight route of the plane. At the end of this flight, which was watched live on Flight Radar, the biggest flag was drawn in front of millions.

Strategy

The only way we could show everyone the biggest flag drawn in the sky was through the flight data of the plane which could be viewed from Flight Radar. As the plane moved in the skies, it left a data trace on Flight Radar, which was available for the target audience to view online. The target audience was everybody who wished to celebrate the national holiday with the event.

Execution

The journey that started from Ankara, the city where we declared the National Sovereignty, took place on a floor area covering different cities, drawing the largest Turkish flag in the world. We called people to join the flight on Flight Radar, creating a special media experience as well as bringing a nation together in an unexpected place for a historical moment.

Outcome

Reached millions of people and made the news on Tv channel newscasts all over the World sharing the excitement of the biggest Turkish flag we drew in the skies.

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