Periscope Flight is an unprecedented project. It established a mutual relation between the audiences and the company, while the audiences were satisfying their curiosity. In other words, it was a win-win project for everybody else.

The most challenging thing about the project was transparency, because it was live and we had no chance to edit the video. Everything was just exactly as the way it was in the broadcast. Even though it seemed like both an advantage and disadvantage, thanks to the perfect service quality and meticulous operations of the company, everything went smoothly.

We set two different teams. While the travelling team was doing to broadcast along with the flight crew, the back-up team was operating other mediums such as Twitter, Facebook etc. Correlating all these accounts with the live-stream broadcast of Periscope Flight, we rose the interaction of Turkish Airlines in each digital platform.

We also staged competitions by asking questions during the videos. The winners were rewarded.

We only used digital media platforms. Periscope was our main project tool. We also used our Twitter and Facebook pages to announce the broadcast. The only media sourcing was promoted tweets.

We first announced our broadcast on 10th June and on 9th July we started broadcasting. From preflight to the arrival, we did 7 different live broadcasts which are crew garden, preparation period of the crew, fight over Atlantic airspace, flight over US airspace, crew rest, landing and Time Square. The average broadcast time was 30 minutes...

The audiences showed a great interest towards the first live-stream broadcast. The total like number was 292,779 while we received 5,118 new followers.

The Crew Garden

Live: 843 viewers, 7,264 likes

Replay: 908 viewers, 7,647 likes

The Preparations of the Crew

Live: 3,969 viewers, 70,737 likes

Replay: 4,499 viewers, 52,385 likes

North Atlantic Airspace

Live: 920 viewers, 11,919 likes

Replay: 826 viewers, 9,050 likes

US Airspace

Live: 2,045 viewers, 30,061 likes

Replay: 4,848 viewers, 33,432 likes

The Crew Rest

Live: 810 viewers, 16,016 likes

Replay: 836 viewers, 18,191 likes

We’ve Landed

Live: 897 viewers, 10,234 likes

Replay: 2,565 viewers, 12,520 likes

Times Square, NYC

Live: 871 viewers, 8,181 likes

Replay: 485 viewers, 5,148 likes.