It seemed obvious that everybody would have the same thought: MTV on open broadcast is a great idea.And to prove it and engage the audience, we created the National MTV Survey where people could vote for or against this idea……but this Survey was very unusual: there were no options to vote against.

A direct response TV and radio campaign proposed obvious and absurd ways to participate in this national survey like for example: staring at a dot, watching the waves hit the shore, imagining a koala embracing a fire extinguisher, tuning up the volume.

- Videos got over 741,000 displays on Facebook and 532,000 on Tuenti.- The campaign generated more than 20,000 visits to mtv.es, which meant an increase of 40%. 80% of the visitors where Spaniards, which multiplied the number of Spanish people visiting the web by 4.- The audience of the open broadcasted channel during the first week exceeded the channel objectives by 219%.