Cannes Lions

TV MYSTERY THRILLER “KYOGU”

ASAHI BROADCASTING, Osaka / ASAHI BROADCASTING CORPORATION / 2012

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Overview

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Credits

Overview

Execution

Viewers, using smart phone were able to preview the 'Kyogu' by pointing their phones (pre-installed with a free app) at TV listings in magazines, ads in newspapers and giant billboards. Handing out visual fake ad materials in the city became a popular topic of conversation in social media.

Outcome

Covered by 30+ media outlets and involving 500+ million people in social media. TV mystery thriller 'Kyogu' had a success result in Japan, getting a highest rating among the same time slot.     

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