The Lisbon neighbourhood where the event was going to take place is a commercial area by excellence, with several stores and thousands of people travelling daily through the streets. There are about 7 optician stores in the neighbourhood and the idea was to use these stores in order to install in their shop windows and interior a stand to offer free MEO 3D glasses and, at the same time, to publicise the event that was going to take place the neighbourhood.

Over 10,000 people saw the projection.