Disclose and promote SuperSecret Day; create expectation on the special programming to be offered and lead target to partners, highlighting their products on the days before Children’s Day as support to sales 3.9 million Brazilian households all over Brazil, which have the channel available, and people who rotate in RiHappy stores all over the country in the 2 weeks before Children’s Day. Develop a surprising and involving multichannel campaign, enabling target interaction through differentiated on and off-line creations, including points of sale, in an integrated way.