Cannes Lions
ROGAN PRODUCTIONS, London / THE BALVENIE / 2016
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As modern day technologies advance and the fascination with traditional handcrafted products takes a backseat in favour of faster, cheaper and more uniform commodities, it would seem the craft generation is a dying era.
Twilight of the Masters offers a moving portrait of some of the world’s greatest craftsmen at work, following them in the twilight hours of their careers and revealing how they plan to preserve their knowledge and craft for posterity and prepare for their departure from this world. Twilight of the Masters uncovers the inner musings of three champions of the craft generation, all who have dedicated their lives to becoming the best in their field and creating products of great beauty, enriching lives across the world.
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