Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / TYC SPORTS / 2012
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Description
In a market dominated by global and regional tv operators, True Lies works upon a concept that represents the only differential characteristic of TyC Sports for the transmission of the soccer tournament Copa America: argentinity.
A mexican stand up comedian is executing a performance on typical jokes about the Argentine people, japes that remark on the negative characteristics of Argentineans. We are shown the opposite of these characteristics by images of the Argentine national soccer team.
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