Cannes Lions

TYPE 2 DIABETES AWARENESS

TAXI , Toronto / CANADIAN DIABETES ASSOCIATION / 2011

Overview

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Overview

Description

Our spot opens on a dimly lit living room. A cat is mischievously making his was along the arm chairs towards the fireplace mantle where he eventually leaps, knocking over a few of the decorative vases. We see that one of them actually falls off the mantle and shatters on the floor.Our main character walks in to the room having heard some sort of noise. He scans the room trying to identify what the sound may have been and sees the cat on the mantle stepping over a couple of the toppled-over vases.As he walks across the room to get the cat we focus on the ground where he unknowingly walks across the broken shards of glass from the one fallen vase. Instead of stopping and realizing he is cut, he continues to retrieve is cat, unaware of the glass under his feet. When he turns to walk away, he stops, turns back and fixes the toppled-over vases.Undiagnosed type 2 diabetes can take the feeling from your extremities and eventually it will take your life. We end the spot with a URL where viewers can find the nearest location to get checked and assess their risks.

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