"... Looks like our mechanics have misplaced your 4 BFGoorich ties. Get in on the game and get the chance to win one of 4 sets of BFGoodrich tires or more than 100 purchase vouchers. Challenge your buddies to beat your time and boost your own chances of winning ...". BFGoodrich develop an online viral marketing campaign to put consumers in contact with the brand by reminding them that it's time for a tire change during the spring season. The objectives of the viral marketing activities were to increase awareness of the brand during high buying period, to contribute to communication of the BFGoodrich experience and reinforce positioning of the brand imagery, to establish a perceptual leadership among involved enthusiasts on the internet, to project an up-to-date and innovative brand image and to create a qualified prospect and consumer database. Promotion mechanics: Banner campaign to put consumers in contact with the brand Send users to BFGoodrich "Virtual Garage" where they will have to help our mechanics find their ties as fast as possible. Users challenged other friends via email to beat their time (Challenge buddies). Buddies received emails inviting them to help the BFGoodrich mechanics.