To communicate the national collection of “Un Techo para mi país”, we came up with the idea of a Bus Shelter, which allows people to put coins in it and as the coins were filling the bus shelter, it formed the silhouette of a house, showing the final result.

Target audience: Men and woman of 25 up to 35 years old, that choose how to spend their money and are aware of society's problems and are willing to help.

The result was a great success; with the money that the Bus shelters collected “Un Techo para mi país” was able to build more than 50 houses, in the state of Mexico and the city of Queretaro.