Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’.

Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realisation and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.