Cannes Lions

UNCONSCIOUS HARASSMENT AWARENESS

DENTSU, Tokyo / ADVERTISING COUNCIL / 2006

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People tend to remember the times when they are hurt, but tend not to remember when they cause others pain. What is even worse, sometimes they do not even realise that they have caused pain. At a glance, the banners which appear one after another make you think “what’s so wrong with it?” However, by repeatedly showing how damage could build up with un-thoughtful phrases, they raise awareness to the users of unconscious harassment. These phrases that unconsciously hurt people are said out loud from a lack of awareness or a lack of imagination to put yourself in someone else’s shoes.

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