What if your posts on social networks were used to write your biography? What if that biography was the only media of the campaign?

This was how “The Unexpected biography” was born.

We invite the international well known and awarded writer Joao Tordo to write the biography of one person, just using his data shared exclusively on social networks.

Then we invite him to attend his own personal biography launch. And then the unexpected actually happened.

Zero traditional media budget, just one book, thousands of euros were earned on free media (television networks, newspapers, magazines and all over digital media).

Hopefully, people get the point: this time only a book was written, but it could be much worse.

Don’t write your biography on social networks.

An advise of APAV (The Portuguese Association for Victim Support) with the support of PENGUIN Random House.