Cannes Lions

UNFORGETTABLE ACCOUNT

FCB RG2, Caracas / BANPLUS / 2015

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Overview

Description

A patient with Alzheimer's explain to all of us in front of a camera:

Banplus Unforgettable Account for the Alzheimer’s Foundation of Venezuela: An account number so easy to remember that no one will ever forget how to help Alzheimer's patients, because it is ironic that to help those who have lost their memories, ours should be put into tested.

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8 items

Dad

LEO BURNETT, Bangkok

Dad

2022, THAI HEALTH PROMOTION FOUNDATION

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