After six years, Honda launched the all-new version of its most luxurious, sophisticated, and technologically advanced car in Brazil: the Accord. Our goal was to present the car to the public in an innovative manner.

We created a fun book with actual cases. Put together in chronological order, the content discussed evolution of technology for humanity, ending with the presentation of the car. In this theme, the New Honda Accord gained more relevance since consumers could easily see all the innovation and technology contained in the car.

The Honda concept summarizes its vision: The Power of Dreams. This campaign, a tribute to those who have the courage to innovate, shows that this quest for what is new, as well as facing and overcoming challenges, yields results. And for Honda, it is the New Honda Accord.

Thousands of customers had a fun and enriching experience getting to know the New Honda Accord. The number of scheduled test drives increased significantly. Moreover, many other people contacted the company and requested a copy of the book.