Cannes Lions

Confessions

BBDO, Dusseldorf / MERCEDES BENZ / 2018

Film

Overview

Entries

Credits

Overview

Description

The film has three different phases. It begins with close-ups of children in rough environments. We hear their inner voices. They seem to be confessing to acts of violence.

In short sequences, we then see the same children in action - doing sports. It becomes clear that the children were in fact talking about their sporting ambitions.

The reveal is followed by the claim: "Get the kids off the street and transform their lives through sport." Subsequently, a call-to-action appears: "Become part of the Laureus Sport for Good movement." The film ends with members of the Laureus movement holding up signs that read "I change the game for kids."

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