Cannes Lions

UNIBET

CZAR.BE, Brussels / UNIBET / 2013

Case Film

Overview

Entries

Credits

Overview

Description

The guys who play on UNIBET are not just spectators or supporters. These ordinary men experience their sport physically. They are part of the team, they're in the shower with the players, bite the pain after a hard physical training, dribble playfully during the group trainings, they practice penalties with their idols, even in the rain, they play cards with the footballers on the coach journey to a game.

We put the Unibet men in close vicinity to the team, literally as part of the team. The players are aware the Unibet man is part of it, they are an extra player who they take into account, who they can count on and who deserves appreciation.

We see the characters in several weather conditions: the sunny, hopeful situation interchanges with heavy rainstorms in which our "heros" and our man have to stand their ground during matches and trainings.

Slow motion, strong photography and striking emotions, make the film heroic. On the other hand it's still realistic and authentic.

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