A banner was developed with a math problem that changed every day and several times a day. Once resolved, the figure obtained was the number of days left until the beginning of the school year.

Large scale misspelled Physical Words called the attention of every person passing by, and mainly of teens not at school who walk the city streets. The message was clear:When a boy is learning at school, misspelled words are locked out.

After the campaign, 350,000 of the 750,000 deserters went back to school.