Cannes Lions

UNICEF & PROCTER & GAMBLE

DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / PROCTER & GAMBLE / 2009

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Presentation Image

Overview

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Credits

Overview

Execution

We transformed the vinyl of P&G’s used billboards in design clothing, to reduce the amount of waste that pollutes the environment, turning our brand’s communication sustainable.

Outcome

The launching of the action at the annual UNICEF televised fundraiser “Un sol para los chicos”, was watched by more than 1 million people. 26 million people in Latin America were exposed to the auction through the Mercado Libre website, and in only 5 days our designs received more than 22.000 visits and sold out. The idea was published in 5 of the most important fashion magazines of our country.

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