Cannes Lions

UNIGROUP

DENTSU THAILAND, Bangkok / UNIQLO / 2013

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Case Film
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Case Film
Case Film
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Case Film
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Overview

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Credits

Overview

Description

Motivate the Bangkokian to experience UNIQLO 4th store at MEGABANGNA, by turn the long travel to fun travel with UNIGROUP campaign. Online: Build their own virtual buses and invite their friends on board. The more friends they invite, the more coupons they will get. And this coupon can only redeem at UNIQLO MEGABANGNA on the grand opening day. Offline: Bring online game to reality by preparing the real UNIGROUP BUS for the UNIQLO fans to enjoy the ride to the store.

Execution

UNIGROUP’s campaign can change Bangkokian minds, giving them the new perspective that shopping at MEGABANGNA on the outskirts of Bangkok can be an enjoyable experience. Within 20 days after UNIGROUP online had launched, more than 250,000 people got invited to the UNIGROUP bus online campaign and made 'Talk of the Web' among others and also had increased more than 35,000 fan pages. For UNIGROUP offline, more than 12,000 people got on the real bus on the Grand Opening day. With that Uniqlo was the only store in MEGABANGNA that have queue line-up before the store opening, 4 days in a roll. And more importantly, this campaign had made traveling to the UNIQLO MEGABANGNA easy and fun for all.

Outcome

Within 20 days, more than 250,000 people got invited to the UNIGROUP bus online campaign and made 'Talk of the Web' among others and also had increased more than 35,000 fan pages. More than 12,000 people got on the real bus on the Grand Opening day. With that UNIQLO was the only store in MEGABANGNA that had a queue before the store opening, 4 days in a row. And more importantly, this campaign had made traveling to UNIQLO MEGABANGNA easy and fun for all.

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