The brief from UNIQLO was to raise global awareness of their functional ?inner wear technology HEATTECH. ?HEATTECH is a material that actually harnesses the vapor and heat released from ?the human body to generate further warmth for the wearer. ?With awareness of the benefits of this technology still low in global markets, ?there was a need to communicate this in an easy-to-understand way. ?The traditional “thermographics” used by apparel and fashion brands was ?becoming run-of-the-mill and increasingly associated with negative emotions ?related to the daily temperature taking and scanning we have become accustomed to ?in life under the new normal.

Inspired by the moisture absorption and heat generation technology unique to HEATTECH ?and the new reality of frequent temperature taking, we developed a system that would ?generate thermographic heat distribution data into art in real-time, called “THERMOART”.

?Through technology, we updated the never-changing face and usage of thermographic ?readings to successfully differentiate UNIQLO from competitors in a highly significant way. ?We took what was fast becoming a symbol of negative emotions such as fear and anxiety? (temperature readings in the new normal) and imbued it with positivity, possibility and fun.

By developing THERMOART (a new technological system to turn thermographic data into ?graphics in real-time) we updated thermography as a creative medium for our times. ?A unique shooting system using film, thermographic and depth cameras that also perform ?angle of view adjustments simultaneously, was developed to shoot the human form.?Super precise readings of the models body, face, limbs, pose, position of joints etc… through machine learning was also achieved.? All this made it possible to generate graphics with absolute matching to the movements of ?the models' bodies. ?THERMOART has shown new possibilities and frontiers for how temperature readings may be ?used and communicated in the future.

By developing THERMOART (a new technological system to turn thermographic data into ?graphics in real-time) we updated thermography as a creative medium for our times. ?A unique shooting system using film, thermographic and depth cameras that also perform ?angle of view adjustments simultaneously, was developed to shoot the human form.?Super precise readings of the models' body, face, limbs, pose, position of joints etc… through machine learning was also achieved.? All this made it possible to generate graphics with absolute matching to the movements of ?the models' bodies.? THERMOART has shown new possibilities and frontiers for how temperature readings may be ?used and communicated in the future.

The main market that the campaign targeted was China, and we were thrilled to see that ?we achieved 4000% more engagement compared to previous communications. ?The campaign was subsequently launched to other global markets to very positive results. ?We succeeded in creating a strong presence for UNIQLO as a technology brand.