A collaboration between Universal Music Group and our agency, the objective was to create an original short video to kick-off town hall meetings and other staff presentations. The film would serve to entertain and inform employees of the opportunities UMG can provide to its artists. In addition, the film is designed to spark the imaginations of those who watch it, inspiring them to create ideas on their own to positively fuel the synergy between Universal Music Group, its artists, managers, and investors.