Cannes Lions

UNIVERSE

LOWE GGK, Vienna / AKTION MENSCH REGISTERED SOCIETY / 2014

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To keep the memory of the Holocaust alive, historical facts and - no matter how legitimate - references to guilt and morality, have proven unproductive. They are pushed aside and often have the opposite effect of what should be achieved.

Therefore it seemed appropriate to follow a completely new strategy, in order to illustrate the elemental force and incomprehensibility of this crime, on the basis of a phenomenon, which is comparable to its archaism and dimension. This is the reason why we chose the universe as a metaphor. Fascinating pictures entice you to look - and lead straight to the Holocaust.

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