As we all know, if a table jiggles, everyone automatically looks down to find out why. And finds a special edition of the large IKEA catalog — the small IKEA unstable-table catalog! We placed a couple of mini catalogs under table legs, which made hundreds of tables all around campus begin to jiggle! So anyone looking down instantly found the cause, and next to it also the solution to the problem: our IKEA unstable-table catalog with 40 beautiful, low-priced tables that definitely won’t jiggle.

So hundreds of tables began to jiggle and there was only one topic of conversation all around campus: the new IKEA unstable-table catalogue. All just to make sure everyone finds their perfect table.