McCANN HEALTH, London / MERCK / 2019
Neurologists treating MS are always looking for treatments they can trust. Rebif was already a well-established MS treatment, having helped countless patients live the life they choose. The pregnancy label change provided a new opportunity to support patients and neurologists, by opening up the conversation about family planning.
We used a mix of camera techniques, from fast sweeping shots to intimate close-up portraits, to draw the viewer in and make them feel like part of the action. Dynamic transitions help pull the viewer quickly, but seamlessly, from one woman’s world to the next. The colours range from cinematic orange and blue, to a variety of natural tones. The vibrancy of the film and the fast-pace of the action, helps to evoke the feeling of energy and strength that these unstoppable women exude in their everyday lives.
OGILVY COMMONHEALTH AUSTRALIA, Sydney
2016, BOEHRINGER INGELHEIM