Neurologists treating MS are always looking for treatments they can trust. Rebif was already a well-established MS treatment, having helped countless patients live the life they choose. The pregnancy label change provided a new opportunity to support patients and neurologists, by opening up the conversation about family planning.

The music track plays a pivotal role in bringing the ad to life, and also in bringing the stories together. Having found an unknown rock track with lyrics that articulate perfectly what it means to feel unstoppable, we needed to modernise it. We rearranged and rerecorded ‘Unstoppable’ with a cutting-edge, female vocalist, to be the voice of our unstoppable campaign.

We captured live sound for each scene and worked it back into the sound bed to create an authentic soundscape. Sound design plays an important role during the climactic childbirth scene because we could not show anything too explicit. We dropped the track and amplified the SFX, to heighten the dramatic tension and make the viewer feel the intensity of the moment.