Cannes Lions

Untext

J. WALTER THOMPSON SINGAPORE, Singapore / BAYER / 2016

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Case Film

Overview

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Credits

Overview

Description

We created UnText: the world's first mobile cross-platform text recall app. Untext works across multiple popular messenger platforms including Telegram, Yahoo! Chat and Facebook Messenger. Messages sent via UnText have a recall window within which users may choose to recall their messages – without leaving a trace.

Execution

We placed UnText on the Google Play store to be downloaded for free.

UnText works as a message "gateway". Using UnText, you can send messages through popular messenger platforms including Telegram, Yahoo! Chat and Facebook Messenger. Messages sent via UnText have a 3-second recall window within which users may choose to recall their messages with a single tap – without leaving a trace.

Outcome

UnText was downloaded 50 times from Google Play, and helped users UnText over 300 messages in just the first week of release. That’s over 300 potential divorces, broken friendships or job firings avoided!

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