Cannes Lions

UOL TRAFFIC

LODUCCA PUBLICIDADE, Sao Paulo / UOL - UNIVERSO ONLINE / 2004

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UOL is the major portal and web access provider in Brazil. As a portal, UOL offers the most extensive content in the Portuguese language in the world. Which includes the section UOL Traffic, which carries meteorological information, traffic conditions and the maps of major cities in Brazil. A relevant service, which this piece offers to portal users by using a different approach, when the user is just visiting the page.

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