Eurobest

UPC Toiblet

ARTIFICIAL GROUP, Budapest / UPC HUNGARY / 2016

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

There are several TV-on-the go /mobile TV services on the market, though the service is not so popular and well-known.

The brief was simple: activate recent customers to download the Horizon Go App.

The objective was also to create awareness for UPC (Liberty) services.

Execution

We have recreated the male and female restrooms of the most popular pubs and bars in the city. We applied tablets and mobile phones on the walls with live broadcast of the matches through the Horizon Go App. This is how we have demonstrated the most important product benefit: you can take live tv anywhere.

There was a very visible headline that called you to download the App.

Similar Campaigns

2 items

UPC Pop-Up Cinema

ARTIFICIAL GROUP, Budapest

UPC Pop-Up Cinema

2017, UPC HUNGARY

(opens in a new tab)