Cannes Lions

Upside Down Posts

GTB BRASIL, Sao Paulo / FORD / 2017

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Overview

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Credits

Overview

Description

As Instagram doesn’t rotate its screen automatically we placed the posts upside down, so everybody ended up doing a sharp turn to read the message.

Execution

The campaign consisted in 3 posts that invited Instagram users to do a sharp turn.

Outcome

People started writing their comments upside down as we did on our posts. Besides that, we had around 14.000.000 reached people and 17.000.000 of impressions.

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