Cannes Lions

URBAN GLAMOUR

REM, Torreano Di Martignacco / VALENTINO / 2018

Film
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Description

The campaign was inspired by New York with its references to street art and sport. The campaign was born thinking of young generations showing the sporty side of Valentino.

The video features two multiple olympic medalists stars during a game section with the super cool Valentino’s models team.

They are unexpected testimonials who represent perfectly the sporty mood of the collection.

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