The Valentino cruise 2017 campaign is shot in New York. We choose to portray a group of models like a basket’s team playing with two famous olympic medalists in the iconic location of St. Vartan park basketball court, where streetwear and sportswear was born. with a team of young supermodels, Valentino resort collection is a tribute to the bold attitude of downtown suburbs.

It takes inspiration from sport and new york’s streets.

The campaign was created to launch the pop up stores for the cruise collection worldwide. Wild posting in Tokyo, London, New York, Paris and Milan was launched the night before the opening, flocking the streets.