Cannes Lions

USA THROUGH FILM

LONELY LEAP, London / BRAND USA / 2015

Film
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Overview

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Overview

Description

The ‘USA Through Film’ film series is an honest, authentic portrayal of the USA and the diversity that the country offers for tourists. It informs and entertains the audience by giving them a view of the USA through the eyes of America’s most successful film-makers.

In each advert, the directors discuss their favourite city and what drew them to film there. The interview is intercut with striking footage that conjures the atmosphere of the real city today, conveying a sense of its natural beauty, culture, diverse population and iconic landmarks.

In this specific commercial, David Frankel discusses why Miami is such an incredible location to film in and why it's also a beautiful place to visit. Throughout the film we see shots of what Miami has to offer - from the hustle and bustle of it's nightlife to the peaceful tranquility of the open sea - leaving the viewer in no doubt that, when it comes to holiday destinations, Miami really does have it all.

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