Cannes Lions
DOREMUS, New York / UNITED TECHNOLOGIES / 2005
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Description
This work was created to complement the corporate print campaign and position United Technologies (UTC), and its subsidiaries, as an exciting, leading-edge entity that is constantly moving forward. Thus, the copy line: "this is momentum" as a brand position. The objectives were to increase the association between UTC and a subsidiary company through online Flash units.The target audience for our work is investors and decision-making executives.
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