Rather than develop a traditional narrative driven commercial, we wanted to create a piece of film to specifically deliver what it feels like to drink a bottle of Pure and also elevate the V brand to appeal to a more sophisticated audience.

The resulting film is a fast paced sequence of scenes developed with the director to represent our product positioning of ‘PURE NATURAL ENERGY’ in the most visually stimulating ways.

We drew on the six natural ingredients of the product itself to develop a visual landscape far removed from the traditional adrenaline sport filled world of energy drinks to elevate V Pure into a more sophisticated space.

The high energy music track was composed in the same spirit using real instruments in an analogue way rather than anything artificial or synthesised.