Every year on April 15th, the Jackie Robinson Day is celebrated. On that day, all players, coaches, and managers in every team, as well as the umpires, wear #42 (Robison’s uniform number) on their jerseys.

2019 is the year of Jackie Robinson's 100th birthday. The brand’s challenge was to honor his legacy in a way that showed that the importance of such a relevant figure goes way beyond his sport and his times.

To honor Jackie Robinson’s legacy in his 100th anniversary, we created a very special promotional item: a ball that embodies the spirit of our campaign.

The baseball was designed from scratch to represent Robinson’s legacy in the sport and in his work with Civil Rights, reminding us of how he broke the Color Barrier.

In order to represent Jackie Robinson's legacy, the iconic ball integrates several unique materials and design elements. On it, we see Jackie's signature, his legendary number, and the coexistence and unity of two parts (reinforced by two different colors - black and white), reminding us of the break of the "Color Barrier". The stitches that unite the different parts are red, the iconic color of our brand.

To make the promotional item even more unique, we only produced a limited number of 42 balls (representing the hero's legendary number), making it a coveted collector´s item.

The iconic ball created a big impact. Connecting our brand to the baseball world and, at the same time, reviving such an important story about diversity and inclusion was seen as a bold, ethical move from such a big brand.