Brief/objectives: Create a site to launch the V500 across 32 countries. It must sit within Motorola’s consumer website, hellomoto.com.

Audience: Switched-on 22-28 year-old professionals who work hard at fun and financial self-empowerment.Creative Solution: Our proposition was: 'fun enough for play, smart enough for work'. The site represented the social exchange enabled by the V500 throughout each day. Motorola's brand message and online heritage shines through with familiar iconography. Templates allowed for localisation and a consistent brand experience. A right-hand column housed customisable content, serving as a post-purchase relationship building function.