Cannes Lions

Vacations that make you forget everything

WIRZ BBDO SWITZERLAND, Zurich / KUONI / 2017

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Description

With regard to the campaign claim «Vacations that make you forget everything» the commercials tell tiny stories about travelers who forget the most basic everyday-habits – for example to post a holiday-picture on facebook. This is simply told by superimposing texts.

Those are combined with a special cinematography: There is only one camera angle, a very calm picture and poignant music. So just looking at it turns into a little leisure for the viewer.

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