Cannes Lions

KUONI SOTC

TBWA\INDIA, Mumbai / KUONI / 2015

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Overview

Entries

Credits

Overview

Execution

All over the world, and especially in India, people always plan their holidays based on a budget. We took inspiration from this to create a series of pie charts that cleverly depicted the destinations that Kuoni SOTC wanted to sell; Dubai, Switzerland and Egypt.

Outcome

Within a few days of the campaign going up, Kuoni had to increase allocations on the Dubai, Switzerland and Egypt packages by 57%.

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